For the project "A Journey in the Baltic Sea", I was part of a great team of multidisciplinary designers; my role was to research and visualise, aid and wear many other hats; we collaborated with the stakeholders, defining the objective and crafting user personas, user groups and market research—mapping touch points and identifying emotions. After workshops and many meetings, Pain points transformed into business opportunities, leading to brainstorming solutions and visualising 'the map'. Gathering stakeholder feedback constantly and implementing lean methods failed a fantastic voyage to create a great user experience.