For brands that already exist but need visual coherence. Ideal for: Brands that feel “a bit all over the place” and want to look more cohesive.

What it includes:
Review and refinement of your existing brand visuals: logos, colors, typography, and usage across digital and print.

Deliverables:

-Brand audit (PDF with clear visual diagnosis)

-Refined mini brand guide (updated color palette, type system, logo use)

-Visual mockups of how it should look across platforms (e.g., website, social, packaging)

For businesses that want to connect all their touchpoints emotionally and visually. Ideal for: Conscious cafés, studios, creative service businesses, boutiques.

What it includes:
Conceptual design and visual storytelling to unify customer touchpoints — from social presence to physical items (menus, packaging, interiors).

Deliverables:

-Moodboard & concept story (PDF with direction, tone, and aesthetic references)

-Visual hierarchy and system (to apply across digital/print/object-based interactions)

-Recommendations for fonts, materials, signage or menu design direction

For new brands or those going through a repositioning. Ideal for: Entrepreneurs ready to elevate their offering with style and substance.

What it includes:
Full creative direction for launching or refreshing a brand, from tone of voice and aesthetic to visual materials and messaging.

Deliverables:

Brand positioning and tone of voice guide

Visual moodboard and brand essence board

Direction for social templates, packaging, and key communications

A quick, deep look at your brand from a designer's and consumer's perspective. Ideal for: Early-stage businesses or creators wanting expert eyes before investing in a full design package.

What it includes:
Personalized session with Eliana via video call where we review your brand identity, website, or materials together.

Deliverables:

-Verbal feedback + written follow-up with suggestions and next steps

-1 moodboard or example concept to inspire next moves.