Service Design Concept

sanoma

COMMUNICATIONS

This work focused on pushing the boundaries of user interface and visual design outside the brand guidelines by incorporating cutting-edge technologies and innovative design principles. Through experimentation and iteration, I aimed to captivate the user experience that inspires engagement with impactful colours.

Early exploring AI technology can be leveraged to analyse user interactions, track reading patterns, and deliver personalised news recommendations based on individual interests. By harnessing AI algorithms, the app can adapt and learn from user behaviour, continuously improving the relevance and quality of the content presented to each user.

Client: Helsinki Sanoma
Industry: Communications & news
Objective: Ideate multiple concepts for pop up communication
Delivery: Market research, Concept ideas, WCAG with a series of recommendations regarding colours and standards of UI design.